Fantastic service, Clicky Mail is always on hand to help providing useful suggestions to make things more effective as well as providing assistance.
Gianna Molica-Franco - SAMI
SWELL good job… [Email review]
26th January 2012
Here at Clicky Mail we are huge fans of SWELL email marketing! …SWELL are a surf-inspired online clothing retailer based near the beautiful beaches of San Clemente in California USA.
Their edgy subject lines leave you in no question whether to open the email and the simple design really shows off the garments in the best possible light. They choose their products carefully, as to prompt some humour – but not too many products to overwhelm the subscriber’s viewing pane. Finally, there aren’t any obvious ‘calls to action’, yet it’s hard to resist not clicking through to visit the website for more information.
When we see a SWELL email arrive in our inbox we can’t help but raise a little smile!
Just see for yourself…
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Now check out these subject lines and corresponding imagery within the email…
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What can we learn?
Be brave.
Humour is the universal currency for making people feel at ease, whilst also gaining popularity. Inject a little good natured humour into your emails and see your open and click rates soar!
