Fantastic service, Clicky Mail is always on hand to help providing useful suggestions to make things more effective as well as providing assistance.
Gianna Molica-Franco - SAMI
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Why Email?
Why email marketing?
Email is an integral communications tool used by all of us daily, so much so that we don’t even acknowledge this as an earlier form of direct marketing.
Not only is email instant and worldwide but it also provides users with a blank canvas for both design and messaging. It is still the only media commonly and widely used throughout all demographics, regardless of age, from teens to pensioners and is the perfect platform for you to effectively promote your business.
Email marketing has evolved dramatically over recent years, with huge improvements in the reporting and tracking fields being made. These developments have allowed marketers and business owners to effectively gauge ROI from specifically targeted campaigns. The advent of smartphones and tablet devices has enabled a further resurgence of email marketing, cleverly making use of the rich colour displays and the tactile nature of touchscreen.
But isn’t email dead?
Not at all. Many ‘experts’ claim that marketing budget is better spent on social media, however the most successful online campaigns are proving to come from fully integrated campaigns executed across email, social media and other online channels together.
If you think about any action taken online you are always required to have an email address!
Brand touch points
All brand experts unanimously agree that wherever your company engages with your customer base, it has to be an extension of the look, feel and tone, as agreed in the brand guidelines. This is where email templates really come into effect.
Email templates are the framework where brands differentiate themselves. Great email templates are identical to the companies website, which further reinforces the customers ability to recognise the brand. Once the template has been designed, each campaign that the company sends is then just a simple amend to the content of the email.
If the above hasn’t swayed your decision so far, how about some final pointers…
- You can personalise emails to suit the particular interests of the customer, including personalising the whole email itself to their name!
- You only pay for people you are actually sending to, instead of a scatter gun approach.
- Year on year email marketing is one of the top marketing activities for ROI.
